Considering the significant uptake in digital channel use for day-to-day transactions by customers across generations, digital may soon become the most preferred channel for insurance interactions, too. Therefore, policyholders will expect a seamless digital insurance experience.

As insurers adopt digital technologies to provide value-added services and seamless delivery, they are looking to integrate with ecosystem partners such as customers, intermediaries, and other third parties to meet evolving product and service demands.

Customer centricity for product and process design defines the insurer of the future.

From complex policy administration to internal operations, purchase to policy issuance, life insurance has never been easy. Insurers build, sell, and service products and often vertically integrate business functions – sales, marketing, claims – via channel partners.