An evolutionary success path
The sweeping behavioral shift – evident across all age groups – is not a change, but an evolution of preferences that demands immediate action from insurance firms.
The right data is necessary to yield insights that lead to a better understanding of customers’ needs at the right time and provides a proper 360-degree view of the customer.
Insurers’ implementation of tools/techniques for capturing customer preferences (%), 2020
World Insurance Report 2020
As digital adoption is now mainstream across generations and willingness to purchase insurance from BigTechs is increasing, the World Insurance Report 2020 from Capgemini and Efma explores the changing trust equation between insurers and customers, and how insurance companies can use hyper-personalization to address it.
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