World Life and Health Insurance Report

The Wellness Revolution: How insurers are driving growth with customer well-being

Wellness-centric strategies can strengthen customer relationships and spark new growth for life and health insurance providers. But to seize the most profitable opportunities, insurers must invest, strategize, prepare, and implement complex change - all the while competing with a broad range of players in the marketplace. Capgemini's research shows that only 8% of insurers have established effective wellness-centric value propositions and built the necessary capabilities: this report offers a roadmap to deliver Wellness-as-a-Service in personal and group lines.

• Physical and financial wellness are interconnected, and customers consider insurers as preferred providers for both physical and financial wellness advice and services.
• A Wellness-as-a-Service Framework can help insurers evolve transactions into relationships by focusing on hyper-personalized experiences, better digital customer journeys, and connected ecosystems solutions.
• Wellness-as-a-Service will require insurers to prioritize tech-based transformation and build modular, data-driven, platform-focused technology architectures while proactively managing privacy and regulatory challenges.