From Millennials and Gen Xers to Boomers, more and more individuals are bypassing traditional methods and using digital channels for their day-to-day transactions, including insurance research and policy purchase. As they are accustomed to superior customer experience from BigTech firms and product manufacturers, they are also seeing them as an option for their insurance needs.
Additionally, the current social distancing measures brought on by COVID-19 will only accelerate this trend.
The World Insurance Report 2020 from Capgemini and Efma explores the impact of digitally social behavior on the policyholders of today and tomorrow and examines the changing trust equation between insurers and customers.
In this webinar, we discussed:
- How customers’ preferred modes for researching and purchasing an insurance policy have created a new trust equation between insurers and customers
- How insurers can successfully connect with well-informed customers by offering the right products, at the right time and via the right channels
- How insurers should transform into Inventive Insurers and harness data to create hyper-personalized offerings and provide experience-led engagement
- How Capgemini can help insurers undergo the necessary transformation: Accelerating the adoption of Digital Acquisition and Digital Direct Distribution